Applicant Logo Modified
On the basis of IOC recommendations, the applicant logo was modified.
After the International Olympic Committee received the application letter it recommended modifying the Prague applicant logo. This was due to a major objection regarding the date. They asked for the date to be in one line with the text " PRAHA" and in the same logotype. Chicago, for example, had to completely redesign its logo.
The change was achieved by the original logo's designer Eduard Kauba who said:
The logo's design builds on the Antique tradition – olive branch for the Olympic winner. Competing in the Olympic spirit is, after all, what we want for Prague to achieve.
The branch is made out of five stylised green leaves with shadow in a form of wind born ribbons. Each of these elements has its own meaning. The branch has 5 symbolic leaves - matching the number of Olympic circles. Each of the leaves stands for one continent. Altogether the five leaves symbolise the five continents to create a symbolic map of the sports world. It is a tribute to the athletes from all around the world. The upper ribbons, below the branch, are in the colours of Prague: red and yellow. Below them is a blue ribbon which stands for the river Vltava that flows through Prague. The entire design should evoke movement. Together with the black text PRAHA there are 5 Olympic colours: blue, black, red, yellow and green.
